Commercial Due Diligence
The numbers only make sense if the underlying business model is sound. Our commercial due diligence tests the assumptions behind the forecasts – the market, customers, competition and commercial levers – so you can determine whether the opportunity justifies the risk and valuation.
We focus on understanding how the business actually operates in its market and where performance may be vulnerable.
What we look at
Market size, structure, trends and competitive landscape
Customer segments, behaviour, retention and concentration
Revenue model, pricing strategy and margin structure
Sales processes, channels and key relationships
Product or service positioning and differentiation
Operational scalability and key constraints
Key commercial risks and dependencies
Our approach
Combine qualitative insights, including interviews and documentation, with structured analysis
Challenge core assumptions underlying forecasts and growth plans
Highlight areas where performance is exposed or assumptions may not hold
Challenge core assumptions underlying forecasts and growth plans
Outcomes
Realistic view of growth potential and downside risk
Identification of key value-creation levers post-acquisition
Clear understanding of where to focus warranties, earn-outs or integration efforts
